SaaS Revenue Leakage Audit: 48h System Stress Test

Strictly for SaaS founders who prioritize system clarity over vague UX metrics.

Your System Pushes Them Out.

Your Marketing Brings Them In.

Most SaaS companies lose 30-50% of their revenue in the "Gray Zone" between the first click and the first payment. I identify every technical and logical friction point that prevents leads from becoming customers.

Get a Friction Map

Three Layers Where Revenue Actually Disappears
From Your Funnel

-1-

The Message Gap

If the product fails to fulfil its promise, users abandon the funnel. Typically within the first 30 seconds.
-2-

The Interface Barrier

High cognitive load from excessive fields and heavy onboarding obscures value and drives trial abandonment.
-3-

The Logic Failure

Bounced emails, hidden errors, and CRM failures that remain invisible to analytics lead to lost enterprise deals.

A Beautiful Interface
Won’t Save a Broken Process

Most UX audits stop at the screen. But a B2B customer journey is a data flow. When backend logic doesn’t match expectations, changing button colors is repainting a car with a dead engine. I treat the customer journey map (CJM) as a business process, not a gallery of screens.

From Entry Point to Hypotheses:

A 48-Hour Rigorous Stress Test of Your System
(7-Day Turnaround)

Audit approach:

Forensic "secret-shopper" navigation. Autonomous evaluation of interface, backend logic, and support workflows as a single, integrated path.
Operational impact:

We develop the main conception of a company according to the company's targets and develop strategies of competitive advantage.

Operational Timeline: From Onboarding to Delivery

Discovery

Context alignment and environment access.

Deconstruction

Audit entry points and marketing promises.

Secret Shopper

End‑to‑end walkthrough capturing every technical seam.

Structural Mapping

BPMN 2.0 mapping across Frontend/Backend.

Synthesis

Friction Evidence Pack and prioritized hypotheses.

Delivery Day

Final delivery of the Evidence Pack and strategy session.

Customer Journey Friction Audit

Identification of systemic gaps between marketing and product that lead to revenue leakage.
UX & CRO Drill‑Down

A forensic analysis of cognitive load on each screen and its impact on conversion.
CTA & Message Consistency

Verification of semantic alignment between marketing promises and product delivery.
As‑Is / To‑Be Mapping

Architectural visualization of current "chaos" versus the target system path.
Journey Simplification

A prescriptive plan to shorten Time-to-Value and streamline the path to conversion.
Friction Evidence Pack

Annotated video and screenshots of logic failures. Diagnostic files ready for your developers.
Journey Hypotheses List

A prioritized backlog of high-impact hypotheses, removing guesswork from your growth strategy.

Ready to find where your system leaks?

Brief me on your current setup, and let’s identify if this 48-hour stress test is the right fit for your business logic.

Book a Briefing Session

The Output: High-Fidelity Diagnostics

You receive a set of engineering-grade artifacts:
the same evidence I use to audit system logic and identify hidden revenue leaks

The Architecture of the Journey

I decompose your CJM into a rigorous business process, separating customer actions from backend operations. This reveals the "structural gaps" where business logic conflicts with user intent, often leading to drop-offs that standard analytics miss.

Key focus: technical alignment, process integrity, and backend-to-frontend synchronization.
High-ROI Tactical Fixes

A prioritized list of friction points that can be resolved immediately. I identify "low-effort, high-impact" adjustments: logic tweaks or interface shifts, designed to be implemented within hours to provide an instant lift in conversion.

Key focus: implementation speed, estimated ROI, and immediate friction reduction.
Empirical Verification

Direct evidence of system failures captured through screen recordings and annotated screenshots. I document edge cases and database-level friction, providing your development team with clear, reproducible "diagnostic files" rather than subjective feedback.

Key focus: data-backed proof, edge-case identification, and developer-ready specs.

These artifacts serve as a technical bridge between your business goals and your development backlog.

$899

Conversion Leverage
Recouping as few as 3 users (at $300 LTV) offsets the full audit cost. For established products, this is a standard break-even threshold for the first cohort.

Engineering Arbitrage
The audit cost is equivalent to approx. 10 senior dev-hours. It eliminates weeks of internal discovery by providing a ready-to-implement fix backlog.

Full payment upfront. Zero hidden costs.

The Audit Sprint: One Fixed Fee

Economic Feasibility

Behind the Logic:
Arthur Zudin
CJM Architect & Product Lead

Expertise Context

B2B Infrastructure: 20 years of architecting high-load systems for Fintech, Logistics, and Enterprise Resource Planning (ERP).

Engineering Roots: Strategic oversight of complex product ecosystems where logic failure equals direct financial loss.

Proven Systems: Architected and scaled industry-standard solutions including Route One ELD (Logistics) and Unimicro (Fintech/ERP).

The Compound Effect of a Verified Flow

Small logic fixes that deliver exponential growth in marketing and dev efficiency

Ad-Budget Efficiency

Neutralizing logic gaps and journey friction stops capital leakage. Every marketing dollar now hits a verified, high-conversion infrastructure.
Zero-Friction Scalability

Eliminating structural bottlenecks makes the product "Enterprise-ready." You convert high-value contracts without manual intervention.
Execution Velocity

A prioritized technical backlog replaces vague feedback. Your team receives documented logic flaws ready for immediate implementation.
Predictable ROI

Architectural fixes close the "leaky bucket." Future updates now build upon a stable, high-performance foundation.